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From catching up to leading-- the brand strategy review of 2018 fuxing brand

Views:1     Author:Site Editor     Publish Time: 2018-12-26      Origin:Site

From catching up to leading-- the brand strategy review of 2018 fuxing brand



As 2018 approaches, xi jinping, general secretary of the communist party of China (CPC), said in his New Year's message: "the fuxing is speeding across the vast land of the motherland... "The fuxing high-speed train has taken a crucial step from catching up to leading the way," xi jinping, general secretary of the communist party of China (CPC), said at a meeting of the Chinese academy of sciences and the Chinese academy of sciences on May 28.


"China has made remarkable achievements in infrastructure construction," xi jinping, general secretary of the communist party of China (CPC), said in an important speech to celebrate the 40th anniversary of China's reform and opening-up policy on December 18.




On the journey of the great rejuvenation of the Chinese nation

The Renaissance was sailing like the wind

Since its official operation in June 2017

It is profoundly changing our society and life


Especially 2018

Party leadership group of China railway corporation

Put forward the transportation power, railway first target task

Through continuous in-depth promotion of the revitalization brand strategy

We will continue to expand the scope of operation of the fuxing

Service quality has been improved and technological innovation has been promoted

The social influence is increasingly extensive and the brand effect is more prominent



In September 2017, the fuxing high-speed railway was operated at a speed of 350 km/h in Beijing and Shanghai, effectively demonstrating the new achievements of railway supply-side structural reform and setting a new benchmark for high-speed railway construction and operation in the world.


Since then, the company has continuously expanded the operation scope of fuxing, covering 25 high-speed railway lines including beijing-shanghai, beijing-guangzhou and shanghai-kunming, and reaching 23 provinces, regions and Hong Kong special administrative region. Since 2018, fuxing has been operating in good quality and has become a model for the head office to promote supply-side structural reform.


Entering a new era, the people have higher expectations and requirements for railway development. Starting from the supply end of passenger transport market, the head office takes fuxing as the breakthrough point, constantly optimizes the allocation of transport capacity resources, improves and upgrades the passenger transport product system structure, and strives to meet the public's yearning for a better travel life.


In 2018, the fuxing, which galloped across the land of the motherland, was inspiring. In the future, with the continuous increase in the number and scope of fuxing, it will surely bring people more and more beautiful travel experience.







The dividend of high-speed rail development benefits people's livelihood. The high-quality and efficient passenger transport service measures of fuxing have effectively improved people's sense of gain and happiness, and promoted the overall improvement of China's passenger transport service quality.


Since 2018, the head office has fully implemented the passenger transport quality improvement plan, and successively launched a series of new service measures, such as online meal ordering, smart navigation at large stations, facial check-in, online seat selection, WeChat payment, frequent travelers, etc., which greatly improved the sense of travel and happiness of passengers.


At present, the basic service standards of fuxing have been fully implemented, differentiated and personalized services have been comprehensively promoted, and the level of informatization and intelligent services has been significantly improved, so that passengers can travel more warmly and comfortably. At the same time, wi-fi of the fuxing train has boosted the integration of high-speed rail network and Internet, making travel more convenient for passengers and increasing social satisfaction.


Gold tablet silver tablet, as the public praise of the people. The high quality service of fuxing has won the trust and praise of passengers.



In 2018, the company summed up to promote revival in the beijing-shanghai high-speed railway operation management experience, further standardize the national rail Renaissance service standards, perfect the detailed service process, strengthening the management of passenger transport, and encourage each railway group co., LTD. The initiative, design build to adapt to the regional and cultural features, unified beautiful beautiful image high-speed passenger rail workers.


To implement the strategy of fuxing brand is an inevitable requirement to consolidate and enhance the influence competitiveness of China's high-speed railway, especially fuxing brand. It is also a concrete action to constantly meet the people's needs for a better life.


Driven by the implementation of the strategy of "fuxing" brand, a number of railway passenger transport service brands with broad influence and benchmark quality station areas have been launched in an all-round way. It has become the "must choice" of fuxing number to innovate the ways and means of passenger service, improve the level of service ability and constantly meet the people's demand for high-quality travel.


Fuxing brand strategy, the planning of the speed of 350 km/h, 250 km/h, 160 km/h and other different speed levels of fuxing emu series products, a comprehensive outline of the "fuxing mercedes-benz in the vast land of the motherland" beautiful picture.


This is a strategy to build and build a series of product system of fuxing number with complete categories, reasonable structure, covering different speed levels, adapting to diversified transportation needs and different operating environments, so as to expand the operation scope and cover more regions of fuxing number. It is a strategy to promote the transformation of Chinese products into Chinese brands, build a more complete technical system of high-speed bullet trains in China, and keep China's high-speed railway leading in the world.


Renaissance, is China's independent research and development, has the world's advanced level of a new generation of emu, the key technology of important breakthrough, in the aspects such as safety, economy, comfort, energy conservation and environmental protection show that the remarkable quality, promote the upgrading railway equipment and scientific and technological progress, become the highlight of the country's manufacturing prowess of a business card.



The fuxing series bullet train group led by the head office has always been guided by positive design and standards. The 396 patents have been granted to China's standard bullet train group fuxing at a speed of 350 km/h, which plays an important role in comprehensively mastering the core technology of high-speed railway and realizing the strategic goals of "One Belt And One Road", "going global" and "manufacturing power".


In 2018, eight bullet trains with a speed of 350 km/h and a short crew of 8 will be in good condition, and the research and development of the family bullet train products of fuxing is also in full progress.



With a speed of 160 km/h, 250 km/h and 350 km/h, the fuxing bullet train set with three speed levels can meet the diverse demands of different trunk lines for speed.


In addition, the research and development of the smart bullet train unit of fuxing with a speed of 350 km/h is progressing smoothly, and the prototype production and assembly will be completed by the end of 2018. It is expected to be put into operation in 2019 when the beijing-zhangzhou high-speed railway opens



In 2018,

China's high-speed railway human gas index "explodes" --


In June, Russian President vladimir putin took the beijing-tianjin intercity high-speed train from Beijing to tianjin to attend china-russia friendly exchange activities, saying that taking the train has a romantic feeling.


In August, 2018, Beijing summit of the china-africa cooperation BBS press corps into the train dispatching command center and Beijing China railway corporation, more than 50 from Angola, Brazil, France, Germany and other countries press close feeling China's high-speed rail development achievements, and "very convenient, very save time, very efficient, and very safe" described the Chinese high-speed rail.


In November, at the first China international import expo, the simulated bridge of the fuxing bullet train group not only attracted ordinary audience, but also made politicians of belarus, Ukraine, Spain, Cuba and other countries stop and have a try. Russian prime minister dmitry medvedev repeatedly praised that it was "too fast".


In December, the fuxing China standard bullet train group project organized and declared by the head office won the 5th China industry awards, which was also an acknowledgement of the innovation breakthrough and social contribution of the project.


China's high-speed railway has been praised by Chinese and foreign tourists, and the brand of fuxing has won great popularity in China and the world.



Condensation of the people's hard work and wisdom

Engraved with the national pride and glory

Shining with the ideals and beliefs of the nation

The revival is a resounding name

It embodies the expectations and dreams of the Chinese people

It is carrying people's yearning for a better life

Forge ahead in a new era


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